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HOW TO HELP: Adnan Malik’s KRT initiative – “Turn the Tide for Pakistan”

August 25, 2010

This was just circulated by my friend and colleague Adnan Malik:

Dear Friends:

Some of you I know very well and others have just been passing acquaintances, but I I reach out to each one of you today, because at some point in our wandering lives, we have connected and I have seen in you a belief in Truth, humanity and the idea of change.

I am certain you are all aware of this, but I feel I must re-state that in the recent past natural disasters have not been uncommon but the floods in Pakistan, which have inundated one fifth of the country and displaced 20 million people, appear to surpass them all and has hit at the heart of this already very troubled country. According to the UN Office for the Coordination of Humanitarian Affairs the number of people affected is higher than the Haiti earthquake, the Indian Ocean tsunami and Kashmir earthquake combined. This country needs your help.

Past Initiative:

Many of you receiving this e-mail either donated or assisted with raising Rs.3,382,576 (US$ 41,760) for over 3 million Internally Displaced Persons in Pakistan in June 2009. Donations came from U.A.E., Cyprus, U.K., India and U.S.A. Every penny donated was used to procure relief goods which me and my friends personally delivered to the displaced. A report detailing our efforts, circulated earlier, is attached herewith for ready reference. Please find below a link to a short video I shot and produced of our relief effort:

Present Need:

We are initiating a similar initiative as the one undertaken for the displaced persons. The need of the hour is food, water, medication, clothing and shelter. As a first step in channeling relief efforts we have decided to focus our aid and endeavours towards ‘drinking water’, in conjunction with a private trust called Karachi Relief Trust (KRT) ( which is doing an admirable job in organising relief efforts across Pakistan in multiple areas. We are procuring a water purifying apparatus as there is acute shortage of drinking water and deadly water borne diseases (in particular cholera) are fast emerging as potentially the most serious threat to millions.

How can you help?

For provision of drinking water KRT has already imported limited quantities of a product called Life Straw Family, a water purification apparatus designed for use in disaster zones. It uses no power or spare parts, costs $25 plus duties, and purifies 10 liters of water in an hour. In its lifespan of 3 years, it cleanses 18,000 liters of contaminated water. KRT is also trying to obtain exemption from the import duties of this product as I write to you. You may visit for information on this product.

We have worked out an arrangement with KRT which ensures transparency and is logistically effective. KRT has agreed to import the product for us with donations received from you. To ensure your money is tracked and accounted for KRT has opened a separate bank account dedicated for money donated by you (It is a Dedicated Account). All monies received in the Dedicated Account will be used to provide relief to the victims. All administrative and operational costs pertaining to the relief, including but not limited to any transportation and distribution costs of the product will be borne by KRT and us and not come out of the donations.

Once procured my friends and I will get trained on how to use the apparatus and will then  personally transport the life straw utensils to the affected areas through the logistics networks of KRT, which has penetrated many flood hit areas and is running various camps for the displaced. We will distribute the product amongst the flood victims and train them on how to use the product. I commit to report back to you with details of our efforts and account for exactly how your donations were utilized.

Besides donating may I request you to widely circulate this e-mail amongst family and friends, and encourage them to do the same.

While our efforts will woefully fall short of the dire needs of the 20 million victims, we nonetheless think it necessary to act. Please consider that even a $25 donation will provide clean drinking water to a family for the next three years, and will aid them in focusing on rebuilding their lives without having to suffer disease or worse.  I also realize that a lot of people want to contribute but the timing is wrong or there are numerous other factors that may hinder a direct financial contribution, in which case I ask you to become a conduit and a connector. Perhaps you can tap into some of your professional and/or social networks and raise money for the cause.

Should you wish to help the flood victims (by supporting our efforts or otherwise), please do so immediately. Wire transfer details of the Dedicated Account are as under:

Account Holder:         Karachi Relief Trust

Account No.:              010-2412-3

Bank:                           United Bank Limited

Branch:                        Sunset Boulevard

Branch Code:              1620

Swift:                          UNILPKKA

Donors from USA, may also transfer funds using their debit/credit card (Visa/Mastercard) through United Bank Limited’s ‘ClickNRemit’ facility at  Please read the FAQ section before using.

Please notify any donations made to the Dedicated Account at so we can ensure receipt of the same.

You may contact me directly at +92-300-828-6308.

Faithfully and with love,

Adnan Malik

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